Sue McAullay – Director
Sue McAullay has over 25 years of experience in the field of publicity and promotion in Australia. Sue ‘cut her teeth’ in the music industry working in publicity for EMI Records and then Mushroom Records, starting in the early 1980s. Quickly rising through the ranks of the company and eventually running the Sydney office of Mushroom, Sue became GM of Publicity of Promotion for Australia. Mushroom Records was Australia’s largest independent record company and Sue was directly responsible for shaping the careers of many of Australia’s pop/rock success stories – Kylie Minogue, Jimmy Barnes, Paul Kelly, Kate Ceberano, Yothu Yindi, Britney Spears, Backstreet Boys to name a few. Sue also represented Mushroom Records on the ARIA Awards’ Board of Governors for ten years. Sue remained at Mushroom Records for 15 years. Her dedication, skill and professionalism is second to none and Sue has carved for herself a solid gold reputation with her many clients and the national media.
In January 2000 Sue started SueMacMedia in direct response to the need for an independent PR consultancy for record labels, artists, brands and services.
For nearly a decade SueMacMedia has been successfully raising awareness, driving sales, establishing profiles and communicating key messages for a broad range of clients.
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